How to do Marketing/SEO for the iOS App?


 Users' ability to find and download content from the App Store is greatly influenced by SEO. Determine what you can do to improve your application's ranking in search results so that consumers may download it, make in-app purchases, and learn about in-app events more easily.


Google Play has 3.48 million apps available for Android users in Q1 2021, while the Apple App Store had 2.22 million apps ready for iOS users.


The challenge that marketing teams now confront is not whether to invest in applications to engage users, but rather how to enable people to discover their applications in the first place. You may help potential consumers by providing them with pertinent information about your organisation with the use of professional SEO services.

What Is App Store Optimization?

There are other names for Application Store Optimization (ASO), including App Store Marketing and Mobile App SEO.


In a broad sense, ASO refers to improving your applications' exposure in an app store online index, such as Google Play or Apple App Store. You can support a variety of goals by increasing impressions, including downloads and visitors to your web application.


Applications are created for the iPhone/iPad, Android, and Windows Phone handsets.


Although application downloads are essentially always the goal of ASO, secondary goals can include items like


  • increased brand awareness

  • positive comments and reviews of the application.

  • increased and more frequent application review volumes.

  • audience participation.

  • diversification of other advertising channels.

Understanding App Store Optimization

If you're wondering which categories in app stores have the greatest traction, in March 2022, the top 5 most well-known categories in the Apple App Store were:


  • Games

  • Business

  • Education

  • Lifestyle

  • Utilities


Organic Optimization For Your iOS App:

You might be surprised to learn that many of the conventional SEO techniques that are effective for search engine performance, such as Google and Bing, can also be directly applied to ASO.

Some instances of this are:


Optimization of the app's name, title, and URL.

ASO keyword research.

rating and review generation and management for apps

Within mobile applications, deep connection.

App Indexation in Google SERPS (search engine results pages).

optimisation of the click-through rate (CTR).

Extra Tips For App Store Optimization:

Here are some recommendations you may use to improve your app store ranking.


Make sure to spend time researching the best keywords to employ and that you revisit them on a regular basis for optimisation chances. Application stores use keywords triggers in your application name, title, description, and related fields.


The number of downloads you get from your application store item page will greatly depend on how well it is designed.


The traverse rates (CTR) of impressions compared with snaps to additional application pages will be directly impacted by thumbnail images and screen captures used to promote your programme in app stores.


Do A/B tests on each of your app store fields to continuously improve important metrics relevant to the field (CTR, CRO, and so on.).


Use Apple's Spotlight Search if you can. Customers can view the programmes they've previously installed on their devices by using this application store. With SEO services, XcelTec can assist you in increasing your company's visibility and branding. When you enable Apple's Spotlight Search, users will be exposed to your app more frequently, which might have an impact on app use and engagement levels.


Analyzing your app's performance is crucial, just as you would with your website. You can integrate tools like Google Analytics for your app to monitor key performance indicators (KPIs) using mobile SDKs. With SDK services, you may also improve your ASO efforts.

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