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  A concept was first explored in "The Master Key," a short story by Frank Baum, 100 years ago. The combined market for virtual reality (VR) and augmented reality (AR) is currently worth $12 billion. Research from Goldman Sachs predicts that by 2025, it will be worth USD 80 billion. Despite the fact that the two forms are together referred to as one sector, VR, which submerges the user in a different reality, currently holds a 75% usage share. This is because augmented reality, which improves on the real world, requires more sophisticated technology. Once this obstacle is cleared in the near future, AR is expected to overtake it as the market leader.  Video games, live events, video entertainment, healthcare, retail, real estate, education, military services, and engineering are just a few of the industries now feeling the energy this technology is generating and its potential to transform how we perceive the world. Due to the fact that businesses employ AR and VR to give cus...

  In Frank Baum’s short fiction “The Master Key,” a notion was originally explored 100 years ago. Today’s market for augmented reality (AR) and virtual reality (VR) is worth USD 12 billion. According to Goldman Sachs research, it will reach USD 80 billion by 2025. Despite the fact that the two forms are referred to as a single sector, VR, which immerses the user in an alternate reality, presently dominates the market with a 75% share of usage. This is owing to the fact that augmented reality, which enhances existing reality, necessitates more advanced technology. AR is predicted to take the lead once this hurdle is overcome in the near future.   Multiple businesses, including video games, live events, video entertainment, healthcare, retail, real estate, education, military services, and engineering, are already feeling the excitement generated by this technology and its ability to revolutionise the way we experience the world. The impact of AR and VR on customer buying is eno...